George Stephanopolous called this "the single best ad" of the presidential season. The "Job Interview" TV ads for the Richardson for President campaign won wide acclaim in nearly every major newspaper, cable news channel and political blog.
75 percent of your budget is spent communicating with voters on television, radio and the Internet. You can have the best strategy, the best campaign manager, the best fund raiser, the best pollster, the best field organization and the most committed volunteers. But if your commercials don’t set you apart, the voters will never get your message.
We believe in today's multimedia environment, your broadcast and Internet campaigns must be fully integrated. And they have to have a creative edge to grab the voter's attention. If your spots look and sound like every other political ad, your message will never cut through the clutter.
A winning campaign starts with a sound strategy ... and finishes with the best ads in the air and the most engaging Internet content to drive contributors to your website and your message to voters. And it can't cost and arm and a leg. Read more
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